To celebrate their clothing collab, Target & Hunter asked Smilebooth to come along to their Ultimate Family Festival cause they know that no one can reliably capture family and love like us. With 3 different activations and 2 roaming photographers, we spent all day celebrating and shooting as families enjoyed all the wild activities (and even got to hang with Bullseye, the Target dog!).
Our photographers set up outside of 2 wind tunnels to capture the action, and they snapped pics as kids jumped on a trampoline to craft GIFs that simulated skydiving - all in the name of families adventuring together. With 2 roaming photographers as well, every moment of joy was documented. Of course, every photo was instantly shareable via our iPad sharing stations - even the roaming photographers!