When Kat Von D celebrated 10 years of awe-inspiring success for her cosmetic company, she knew she needed a series of photo and video activations to help push her celebration to the next level, so she called Smilebooth.
Luckily, we came prepared with 2 radically different activations to meet Kat’s needs.
As guests entered the party and walked past the contortionists on pedestals, they were ushered into our first activation. Here, we shot custom slow-motion videos for each guest, complete with fans and glimmering gold confetti to heighten the haute-couture. In real time, these videos were displayed on a custom video-wall for all guests to see.
Tucked in another corner of the event, we installed a video diary booth. Microphone in hand, guests could directly address the camera in a confessional-style video to share with Kat their joy and well-wishes as her company moves into the future of cosmetics.