Analog Is In

Analog is making a serious comeback, and we’re here for it. Polaroid just launched a new $600 camera, proving that instant film is still cool. Our favorite coffee shops are spinning vinyl records - if you’re in NYC make sure to grab a latte from For The Record. Prints have always been a classic—there’s just something about holding a photo in your hands. We’ve been printing out memories for years and don't plan on stopping anytime soon.

Groups like the Seattle Film Club are hosting connective, community events, and others like Linus are creating stunning art with innovative instant portraiture. We love our 35 and 120mm film cameras - check out the photos from when Mackenzie and Hallie captured NYC in all its gritty glory down below. If you’re curious about the other end of the spectrum, check out what romr saw on the NYC streets (down a little further). We’re all about blending the past, present, and future, together.