Absolut came to Smilebooth with the desire to create a custom Pride activation to launch their newest product, Absolut Lime, at one of the largest international LGBT dance parties in the world, Matinée. While encouraging guests to #EXPRESSYOURPRIDE, Smilebooth designed this experience to showcase two iconic images: the pride flag and Absolut's beautifully shaped bottle. We couldn't be more proud of the message this activation shared.