Oscars Red Carpet Animated GIFs with ChapStick + BCBG

All Oscar parties should have a red carpet... ChapStick and BCBG teamed up for this viewing party, hosted by Lubov Azria, CCO of BCBGMAXAZRIA. They bought Smilebooth in to make the guests feel like they were walking into the actual Oscars with camera flashes and a red carpet backdrop to set the scene for their animated GIF. Guests were then able to share their GIFs from our custom iPad app with the hashtags for the event.